Services Summary

Howard Dernehl provides Product Management, Product Marketing, Solutions Marketing, Sales Enablement, Strategic Alliances and Business Development services for Storage Systems, Database Systems, Enterprise Software, Social Media Marketing, Systems Management, Support Services and Professional Services.

Beyond skills in these discrete functional areas and technical domains Howard helps set strategic directions for his clients.  He enables them to compete more effectively through thought leadership and being a trusted advisor for designing customer success in complex environments in which solutions are being crafted from multiple technologies, each with their own trajectory.

Management Methodologies

Howard uses Commitment Based Management practices to drive collaboration across diverse cross-functional teams for successful project outcomes.  Commitment is derived from shared values, a common vision and accountability through team coordination.

For product management he uses the Association of International Product Marketing and Management (AIPMM) phase review PLC framework and process.

Skills & Experiences

Howard has a degree in economics, an MBA, and graduate work at UCLA, and holds a patent in social media marketing.  His practice and actions are analytical, innovative, thorough and actionable for the purpose of producing big results.  He is thoroughly trained, current and experienced in the aspects of product differentiation, market segmentation and disruptive innovation strategies.

Howard brings product and services product management and marketing leadership experience from leading vendors:  VMware, NetApp, Fujitsu, Teradata/NCR, Data General and Ingres; and recurrently produces transformatioal business results.

In addition to Howard’s established managerial and project execution skill base, he helps clients determine target customer pain points, and incorporates those market needs into tactical solutions, product strategy, portfolio roadmaps, marketing initiatives and design wins.