Howard Dernehl Marketing Executive Summary

Howard Dernehl is a senior marketing manager with expertise in product management, product marketing and strategic alliances. Howard holds domain expertise in storage systems, database technologies, enterprise software, systems management and services.  He brings credibility and market success to products, programs and initiatives.

Howard has a degree in economics, an MBA, and graduate work at UCLA, and holds a patent in social media marketing.  His practice and actions are analytical, innovative, thorough and actionable for the purpose of producing big results.  He is thoroughly trained, current and experienced in the aspects of product differentiation, market segmentation and disruptive innovation strategies.

Howard has worked with numerous large, small and startup high-tech firms in software, hardware and services in the areas of solutions marketing design and collateral, customer value propositions and positioning, sales enablement training and selling aids, market and competitive research, product-market segmentation strategy, customer pilot and early adopter programs, partnering and strategic alliances planning and recruitment, pricing strategies for market share growth and profit optimization, and project management.

Professional Highlights:

  • Product and services marketing leader with product management, product marketing and strategic alliances experience for leading vendors:  VMware, NetApp, Fujitsu, Teradata/NCR, Data General and Ingres.
  • Team leadership through commitment-based management methods drives consensus and action for common vision, strategic alignment, standard processes and results.
  • Unique combination of capabilities for marketing strategy and execution; vision and details; team leadership and individual contribution; executive presence and front line credibility.
  • As the primary Senior Support Product Manager contributed to the growth of NetApp’s Global Support bookings from $200 million to $1.2 billion.